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With the rise of open online marketplaces, a whole industry has rapidly emerged in which unauthorized resellers obtain products from manufacturers’ distribution networks in myriad ways and sell them online. These resellers typically offer the products at discounted prices given that they have had to make no investments themselves to bring the products to market, and often are not committed to supporting the brands in the manner manufacturers intend.
Consequently, manufacturers that do not evolve…
Columbus Business News - Local Columbus News | Business First of Columbus
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Online marketplace trends continue to impact brands and retailers