Abercrombie partnering with music festival, bringing musicians for its own event

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Abercrombie & Fitch Co. isn’t just regaining credibility with consumers. The New Albany-based retailer is building on its music industry bonafides as well. Music has long been part of the brand’s personality. Once it was the thumping in-store soundtracks. Today, it is curated playlists on services such as Spotify and sponsoring/working with music festivals, among other work. The company announced a pair of music-related items in the past week. It was named the official fashion brand of Made…
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Abercrombie partnering with music festival, bringing musicians for its own event

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