Craft retailer emphasizing sharing, technology in new test store

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Joann is in no rush to move its customers through its newest store. The Hudson-based fabric and craft retailer will open the doors to its new “learning lab” store Thursday at 1265 Polaris Parkway, a remodeled shop that combines several new features and services. “Our goal is to be the most sharable craft experience,” Steve Miller, senior vice president of marketing and e-commerce told me. “Crafting is about sharing, with friends, with your church, with a nonprofit. We don’t want this…
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Craft retailer emphasizing sharing, technology in new test store

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