Federal agency rejects Ohio State's 'THE' trademark application

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Ohio State University’s quest to trademark its signature “THE” just ran into a snag with the U.S. Patent and Trademark Office. On Wednesday, the office said it will not grant the university the trademark it applied for, in part because it is “merely ornamental.” The federal office said the applied-for mark “is merely a decorative or ornamental feature of applicant’s clothing and, thus, does not function as a trademark to indicate the source of applicant’s clothing and to identify…
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Federal agency rejects Ohio State's 'THE' trademark application

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