Farewell, Resource – digital agency taking on new name with expanded role at IBM

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The Resource name will disappear Monday after 36 years in Columbus, but the digital marketing agency’s role is expanding within parent IBM Corp. Resource/Ammirati, the latest incarnation after half a dozen name changes, will fold its identity in with seven North American and 28 international digital and interactive studios under the IBM iX brand. Kelly Mooney, longtime Resource CEO, now is a co-leader of iX North American studios, overseeing about 600 employees. The former Resource is the largest…
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